Hi there, I'm Adly
Designer. Creativity Enthusiast.
100 Pages
Ongoing UI & web design collection.
100 Posts
Digital marketing visuals.
SurfaceAMS
Unified platform for monitoring, planning, and managing road infrastructure.
• Plus notes on building a digital product in Southern Africa.
About me
Product Designer. Engineering & Creativity Enthusiast.
Dot Design. Lead Designer/Founder. (2024 - Present)
My freelance design business. Working with a mix of tech startups, FMCG companies and VC firms.
Marytechenock Solutions. Product Designer. (2024 - Present)
UI/UX design and prototyping of apps, as well as launch and marketing strategy for products.
Dendairy/Zimgold. Designer. (2024 - 2025)
Digital marketing & Packaging Design. Developing new product packaging designs & refreshes, on over 30 SKUs.
Utande. Graphic Designer. (2020 - 2023)
Inhouse graphic designer. Worked with marketing department to achieve 250% growth on social media audience. Launch and optimize brand websites and web apps.
Bachelor of Engineering. Aircraft Manufacture (2015 - 2019)
Studied aircraft systems and assembly, Project Management, Computer Aided Design (CATIA, AutoCAD), and Material & Fluid mechanics.
The Operating System for Road & Surface Assets
Plan, monitor, and manage road infrastructure with real-time data, AI-assisted insights, and full lifecycle visibility, built for authorities, municipalities, and contractors.
Background
For decades, infrastructure delivery has had a dirty secret: most road decisions are made with fragmented, outdated, and incomplete data.Inspections live in PDFs. Site photos sit on phones. Reports are weeks late. Planning happens in spreadsheets.
The result? Infrastructure management is reactive by default.
You fix the loudest problem, not the most critical one.Maintenance is delayed until failure.
Budgets are spent without a defensible, network-wide view.
Surface Asset Management System
SurfaceAMS is a unified platform designed to manage road and surface assets across their entire lifecycle.
It brings inspections, field data, reporting, planning, and compliance into a single system; giving authorities, municipalities, and contractors real-time visibility of their networks and the confidence to make defensible, data-driven decisions.
Input: Disconnected inspections, photos, and reports.
Output: A real-time, auditable view of every metre of road.
Using a mobile-first field app, teams capture geo-tagged photos and condition data, online or offline.
That data flows into a centralized system where AI-assisted reporting and prioritization turn raw observations into clear decisions.
This replaces reactive repairs with planned maintenance, reduces audit risk, and gives authorities and contractors confidence in how capital is allocated.
Who uses SurfaceAMS?
We are actively onboarding National Road Authorities across countries in South and East Africa. Interest in the solution is high and consultations are ongoing as to what features will be most impactful for their use. 10 MOUs signed, and counting.
Civil engineering contractors across the different countries are also on board with engineers giving guidance on how this platform will work best for them.
Infrastructure shouldn’t be managed in the dark.
SurfaceAMS makes it visible.
FlightOS
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